‘Ditch the pitch’ debate and crisis comms trivia join completed Mumbrella CommsCon program
The line-up for Mumbrella CommsCon has been completed, adding a live Head to Head debate on whether the industry should ditch the pitch, an interactive crisis comms trivia game and a session on a data-led approach to wellbeing and mental health.
Head to Head returns for its second year, with this year’s topic asking whether the industry should ditch the pitch. It will feature a ‘yes’ team made up of Optus’ Melissa Hopkins, Edelman’s Susan Makatoa, Herd MSL’s Stuart Wragg and SI Partners’s Julia Vargiu.
Head to Head returns to CommsCon with last year’s debater Melissa Hopkins from Optus joined by an all-new line up
Meanwhile, the ‘no’ team currently consists of Attention + Influence’s Georgia Wright and Bashful’s Guy Marshall with another speaker soon be confirmed.
Both teams of communications experts will tackle the topic in a live debate, with the audience deciding on the winner.
Mumbrella CommsCon is being held at the Fullerton Hotel in Sydney on April 2.
Adding to the interactive stream at Mumbrella CommsCon is The Drill’s Gerry McCusker, who will be running a team crisis comms trivia in a first for the conference.
Mixing theory and case studies, delegates will be divided into teams where they will be asked to recite best practices for handling a crisis at all stages of the process while being tested on their knowledge of crisis communications.
McCusker will lead crisis comms trivia based on best-practice
Rounding out the program at Mumbrella CommsCon is EnergX’s Sean Hall, who will take a data-led approach to wellbeing and mental health.
The session will be based on data collected from over 1,000 marketing, media, advertising and PR professionals on their mental wellbeing and productivity at work.
Hall will lead the session ‘A Data-Driven Approach To Building Your Wellbeing Strategy’
Throughout the session, Hall will take the audience through the steps needed to create a culture where creativity can thrive, while revealing practical steps to create better practices in the workplace and at home, which will result in increased productivity.
This year three international speakers will take to the stage at Mumbrella CommsCon including the former deputy press secretary and special assistant to President Trump, Lindsay Walters; Guardian UK’s director of communications, Brendan O’Grady; and Golin Singapore’s ECD, Shouvik Prasanna Mukherjee.
Other speakers on the lineup include the United Nations Association of Australia, Poem, Koala, Opr, PwC, Eleven, Red Havas and more.
Mumbrella CommsCon is set to take place on April 2, 2020 at The Fullerton Hotel in Sydney with the CommsCon Awards to take place at the conclusion of the conference. Tickets can be purchased here.
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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
Attention + Influence
Edelman
Georgia Wright
Gerry McCusker
Guy Marshall
Head to Head
Herd MSL
Julia Vargiu
Melissa Hopkins
Mumbrella CommsCon
Optus
Sean Hall
Stuart Wragg
Susan Makatoa
Optus are in the midst of a pitch right, as reported in the press, acknowledged by the four agencies pitching, a couple of weeks ago?
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