Diversity, attention metrics and AI to feature at Mumbrella360
Two new sessions have been confirmed for Mumbrella360, with Asteria Grace and Eaon Pritchard joining Australia’s largest media and marketing conference.
A model, actor, writer and speaker, Grace will speak on diversity within the media and entertainment industry. They are a proud advocate for disability and giving equal opportunity.
Asteria Grace
One in six Australians live with a disability, yet are rarely given the opportunity to work in these industries. Grace, who has autism, asserts that diversity and inclusion is not only about representing disabled people, but also respecting and including their contributions, presence and perspectives within the industry.
In the session, they will teach delegates about the current challenges facing the disabled community, from a disabled person’s point of view, as well as some of the simple things people can put into effect in their own businesses to help achieve the goal of more diverse and inclusive work places.
In another session titled ‘The Half-Truth of Attention Metrics and the Totalising Effect of the Media Equation’, Bray&Co’s chief strategy officer Eaon Pritchard will discuss attention metrics and the rush to hail AI-driven ‘innovation’.
Bray&Co’s chief strategy officer, Eaon Pritchard
High-profile proponents continually fail to answer fundamental questions – what is attention? Where does it come from? What is it for? And how is it allocated? Instead, attention metrics focus on unreliable proxy measures such as eye tracking and dwell time. As our Silicon Valley overlords work tirelessly to devise new forms of supernormal stimulus designed to hijack our mental circuits – carry on up the metaverse – understanding the hidden workings of our own minds has never been more important.
This session is not a teardown, but if attention metrics are going to be really helpful, then it will come from underpinning the technology with insights from human nature. Pritchard will help delegates break down and understand the topic, explaining the media equation and how attention metrics can be useful.
Earlybird tickets are available for Mumbrella360, which will take place on July 18-20.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
ai
Asteria Grace
Attention Metrics
Bray&Co
diversity
Eaon Pritchard
inclusion
m360
Mumbrella360
sessions
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