Dmg Radio team with online retailers for ShopperNova

Dmg Radio Australia’s shopping app, ShopperNova aims to help shoppers navigate the Boxing Day sales, teaming with brands and retailers such as The Iconic and ASOS and Mossimo with discounts. ShopperNova was launched in May this year.

The announcement:

ShopperNova makes accessing the Boxing Day sales easier than ever, taking the bargains direct to consumers’ hands.

Nova has assembled Australia’s hottest brands and most prominent retailers including The Iconic, ASOS, Mossimo, Surfstitch and Superdry to provide real discounts for consumers on Boxing Day.

This year’s Boxing Day sales are expected to be worth over $2 billion. Whilst some queue outside stores, the smart consumer will be first in line and save time, travel and hassle by accessing the sales direct from the ShopperNova app.

Darren Winterford, Director of Creative License Digital, dmg’s technology partner said, “We have assembled some of the largest, most successful brands in the world to be a part of this exciting campaign and interest in being a part of it is unprecedented.”

During the six months since ShopperNova’s June launch, it’s been the #1 lifestyle app on iTunes, has had over 500,000 downloads and generated 100,000 Passes.

This year Australia’s smartest retailers are taking their Boxing Day sales to their consumers with ShopperNova.

ShopperNova’s key features:

  • Free location based app promotes live promotions & creates real time sales
  • Convenience of choice – drives consumers into bricks and mortar retail or allows them to purchase immediately online.
  • Australia’s first Passbook integrated app for easy voucher recall for consumers including proximity alerts.

Source: Dmg Radio Australia.



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