Dodge: family travels are like a band’s road trip

Chrysler is targeting families in a new campaign for its Dodge Journey SUV created by CumminsRoss.

The campaign idea is based on the insight that “every time a big family goes anywhere it’s a little bit like getting a band on the road,” said Jason Ross, the agency’s ECD.

Melbourne agency CumminsRoss won the Chrysler business a year ago.


Chief Executive Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creative Team: Toby Cummings and Ed Howley
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
Production Company: The Director’s Group
Director: Luci Schroder
Producer: Craig Griffin


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