Dog pulls food out of computer for Pet Circle campaign

Pet Circle’s latest campaign promoting its online shopping option features a dog pulling pet food out of a laptop computer while its owner watches in shock.

The new ‘Nourish them’ brand platform, which was created by The Core Agency, features one 30-second and one 15-second commercial as well as digital and out-of-home executions.

Christian Finucane, founder and creative partner at The Core Agency, said in a statement: “We’re really pleased with this new work for Pet Circle – its simple message will help power the growth of our client. It’s always a bit nerve-wracking filming animals, but the guys at Photoplay did an amazing job on the day.”

The Core Agency’s clients include QBE Insurance, Sydney Airport, Key Pharmaceuticals, NSW Government, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.


Client: Pet Circle

  • Marketing Director: Juvita Janto

Agency: The Core Agency

  • Creative Partners: Christian Finucane & Jon Skinner
  • Strategy Director: Simon Rich
  • Senior Copywriter: Dave Glen
  • Senior Art Director: Simone Parravicini
  • Junior Art Director: Valeria Camin
  • Managing Director: Jane Callister
  • Account Manager: Max Whitehouse
  • Agency Senior Producer: Bill Doig
  • Production Company: Photoplay
  • Director: Gary John
  • Producer: Bonnie Fay
  • Post Production: The Editors
  • Audio: Smith & Western

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