Dogs beat cats as Seven grabs primetime win with another show based on animal clips
Seven grabbed another primetime win last night courtesy of a TV show compiling internet videos of dogs doing funny things.
Dogs Make You Laugh Out Loud was the only non-news show to break the million viewer mark last night, with 1.039m viewers, and was the most watched show across all demographics.
Last week Cats Make You Laugh Out Loud rated 917,000 viewers in the same timeslot.
It comprehensively outrated The Hotplate on Nine at 7.30pm which had 883,000 viewers, while Ten’s The Great Australian Spelling Bee was knocked into fourth for the timeslot with 616,000 viewers according to OzTam overnight metro ratings.
The Spelling Bee recorded its lowest audience yet to slip to 16th overall for the night, down on last week’s low of 642,000, while The Hotplate actually saw its audience increase on last Tuesday.
Seven also saw its audience increase for Winners and Losers to 664,000 for the night at 8.30pm, although it did not beat Kevin McLeod’s Escape to the Wild on ABC which had 687,000 at the same time.
Once again Nine won the news battle with 1.215m viewers at 6pm and 1.111 at 6.30pm, while Seven News had 1.023m at 6pm and 1m dead for the 6.30pm and Today Tonight combo.
Seven pinched the night with a share of 20.6 per cent, with 19.4 per cent for Nine and Ten in third on 13 per cent ahead of ABC with 12.6 per cent.
Top 16 shows:
1 NINE NEWS Network 9 1,215,000
2 NINE NEWS 6:30 Network 9 1,111,000
3 DOGS MAKE YOU LAUGH OUT LOUD Network 7 1,039,000
4 A CURRENT AFFAIR Network 9 1,030,000
5 SEVEN NEWS Network 7 1,023,000
6 SEVEN NEWS / TODAY TONIGHT Network 7 1,000,000
7 THE HOTPLATE -TUE Network 9 883,000
8 ABC NEWS-EV Network ABC 843,000
9 HOME AND AWAY Network 7 817,000
10 7.30-EV Network ABC 717,000
11 HOT SEAT Network 9 687,000
12 KEVIN MCCLOUD’S ESCAPE TO THE WILD-EV Network ABC 687,000
13 WINNERS & LOSERS Network 7 648,000
14 WINNERS & LOSERS-EP.2 Network 7 637,000
15 THE PROJECT 7PM Network TEN 634,000
16 THE GREAT AUSTRALIAN SPELLING BEE TUES Network TEN 616,000
Channel audience share:
Network 7 20.6%
Network 9 19.4%
Network TEN 13.0%
Network ABC 12.6%
Network SBS ONE 5.2%
Network 7TWO 4.7%
Network ONE 4.3%
Network Gem 4.1%
Network GO! 3.8%
Network 7mate 3.4%
Network ELEVEN 3.1%
Network ABC2 3.0%
Network ABC News 24 1.2%
Network SBS 2 1.0%
Network ABC3 0.4%
Network NITV 0.1%
Network audience share:
Network 7 TTL 28.7%
Network 9 TTL 27.3%
Network TEN TTL 20.4%
Network ABC TTL 17.2%
Network SBS TTL 6.4%
Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Hey Mumbrella, any chance in the future you could post a warning when content like this news story might be harmful to some readers? Or offer a packet of Maxolon or a sick bag with any overnight ratings updates where videos of the outlandish antics of madcap animals including, but not limited to Dogs, Cats, Rabbits, Horses or Birds wins the ratings for the evening?
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Shows what a worrying state FTA TV is in, when YouTube videos win prime time. There are still a few of us out there willing to stay with FTA if you start valuing us as an audience and give us great local content. Less tired same-same reality TV shows please and start investing decent budget in creating well written, well cast locally produced shows of genuine quality.
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This is hilarious. Love that it upsets so many people.
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The concern for all free to air’s is shows on a Tuesday night, historically a strong total viewing night, can’t crack 1m viewers. In days gone by, a program no matter what genre doing 600k nationally would be heading for the ozone layer.
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It is becoming obvious that the role of free to air TV is to sort through all the youtube clips for us. Why should I have to sift through thousands of youtube clips looking for funny dogs when Channel 7 can do this for me?
I am hoping that next week they show “Skateboarding accidents that make us laugh” and the week after “Crazy car accidents that’ll make you choke”
And don’t you know that “Sporting decapitations that’ll have you in stitches” will reach 2 million nationally.
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What about “TV channels that make me laugh”?
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@Concerned Citizen – would you settle for $1.8bn losses are hysterical?
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I just know that on another planet out there, cats and dogs sit and watch humans doing funny (stupid) things on tv. Only the dogs laugh out loud but.
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This shouldn’t arouse me, but it does.
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I can pay for performance with YouTube. How much were the ad slots on 7 last night? Would my dollars be better off with YouTube?
Any ideas?
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Can the next show be on goats please? Specifically, when they scream.
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OMFG.
When I commented on the Mumbrella piece where LOL cats had won the time slot, I was being cynical and supercilious with my prediction the YouTube cats compilation would be followed with “Dawgz that make you Laff”‘ ….
Seems we have now entered a bizarre alternative universe where the most sarcastic and ridiculous conjecture, is meh, “acceptable”.
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Back in 2004 South Park predicted this would happen: South Park – Quest For Ratings (Season 8, Episode 11) http://www.imdb.com/title/tt0705954/
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The hilarious bit (or sad) is that these are recycled YouTube videos years old, recorded on phone cameras, yet beating reality tv productions. Says a lot about the declining state of television in Australia.
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There was a show for many years called funniest home videos that rated it socks off. This is that concept re badged FACT.
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