Dogtober charity plays the cute puppy card

Assistance Dogs Australia, the charity behind the ‘Dogtober’ campaign to raise funds to train dogs to work with the disabled, is using the cute factor of golden retriever puppies in a series of TV ads narrated by John Cleese.

http://youtu.be/ytCvuYHpSjI

http://youtu.be/fEDNZYH0-Xo

The agency behind the campaign was Leo Burnett Sydney.

http://youtu.be/TWD-Hd_WjD8

http://youtu.be/myZO4wYJ97Y

Credits:

• Client:  Assistance Dogs
• Agency:  Leo Burnett Sydney
• Chief Creative Officer: Andy Dillalo
• Creative Group Heads: Guy Futcher, Brendan Donnelly.
• Writers: Wawa Wang/Guy Futcher.
• Art Directors: Paz Molina/Brendan Donnelly
• Producer: Josephine Hoskins
• Editors: Patrick Fileti, Angus Forbes
• Production company :  Luscious International
• Direction:  Damien  Toogood
• Producer:  Lucas Jenner/Andrew Morris
• Account Director:  Judy Kiernan

Robin Hicks

topics Advertising commercial Leo Burnett Sydney

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Comments: 6

Lucio Ribeiro 26 Oct 11

Kids+dogs you can’t go wrong with that

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Ricki 26 Oct 11

I love these. Yes I love puppies….but the approach is fresh and clever. Nice one. Hopefully they’ll get plenty of CSA airtime and Youtube views.

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Tony Richardson 26 Oct 11

What makes these ads really work so strongly, is contrasting cranky old John Cleese with the adorable puppies.

IMHO – very good advertising.

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Hillyid 26 Oct 11

Effective campaign – made me donate

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les wood 26 Oct 11

v good

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Kerry Allen 27 Oct 11

I first watched this without the commentary and as predicted was “oohing” and “aahing”. The second time, listening to John Cleese, had me in stitches. Great campaign.

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