Domain becomes first Australian company to implement Facebook bot technology

Domain has become the first Australian company to jump on to Facebook Messenger’s new bot technology, allowing users to interactively search for properties in Australia.

Facebook rolled out the bot technology last month, but so far take-up from brands has been stilted, despite claims that bots could represent the future of cutting-edge consumer services.

Domain’s service works by allowing customers to ask for the information they need about a property via Messenger, including dropping a pin on a map to show properties in that area, or ask the price for an address they are interested in.