Domain becomes first Australian company to implement Facebook bot technology

Domain has become the first Australian company to jump on to Facebook Messenger's new bot technology, allowing users to interactively search for properties in Australia.

Domain Messenger BotDomain has become the first Australian company to jump on to Facebook Messenger’s new bot technology, allowing users to interactively search for properties in Australia.

Facebook rolled out the bot technology last month, but so far take-up from brands has been stilted, despite claims that bots could represent the future of cutting-edge consumer services.

Domain’s service works by allowing customers to ask for the information they need about a property via Messenger, including dropping a pin on a map to show properties in that area, or ask the price for an address they are interested in.

Domain’s chief product officer Damon Pezaro said: “We’re always looking for ways to make searching for property easier and more enjoyable, and our Messenger bot is a great way for people to instantly access the information they need quickly to get ahead in the property market.

“Consolidating property search into one of the most popular consumer apps creates a whole new experience for Domain’s audience. It’s widely cited that consumers spend around 85% of their time using just five smartphone apps each month. Creating a Domain bot for Messenger allows a more natural communication interaction and saves consumers time flipping between apps and websites.”

Domain has also followed parent Fairfax in launching Instant Articles on Facebook, to serve more content up to potential house buyers natively on the platform.

Despite the furore surrounding its release Domain is one of only a few companies who have utilised the bot, though many submissions to Facebook have been made. It follows in the footsteps of US companies such as CNN and 1800-FLOWERS who were quick to jump on the bot bandwagon.

Hannah Craft

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