Domain highlights horrors of Saturday home buyer battles

The drama of the Saturday home inspection, where couples compete against one another for their dream home, sets the scene in a new ad for Domain by WhybinTBWATequila Sydney.

As well as TV, the campaign will run across print, outdoor and digital.

‘We have all experienced how competitive hunting for the perfect house can be. We have all shivered with fear when the wealthy looking couple with the matching boat shoes strut in during the inspection. It signals serious competition. Domain offers that competitive edge to win the battle and beat that pastel jumper wearing opposition,” said WhybinTBWA CEO Paul Bradbury.

Fairfax Marketplaces marketing director, real estate Matt Siddons, added: “We are having a bit of fun with the competition that plays out between buyers vying for the same property. You have to be smart to beat your competitors to the best property and Domain’s unique set of tools and information can help our customers come out on top.”


Executive Creative Directors: Matty Burton/Dave Bowman
National Digital Creative Director: Russ Tucker
Art Directors: Julia Elton-Bott
Copywriters: Jol Temple
Photographer: Mat Baker
Designers: Chris Mawson/Nick Mueller
Director: David Wood
Director of Photography: Earle Dresner
Editor: Stuart Morley
Production Company: Film Construction
Production Company Head Producer: Warwick Boulter
Planning Director: Hristos Varouhas
Agency Producer: Michael Wilson, Nick Simkins, Mish Fabok
Account Director: Holly Jonas
Media Agency: Mitchell & Partners
Client: Fairfax Marketplaces marketing director, real estate Matt Siddons; Domain national
marketing manager Todd Shipp


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