Domino’s gives away pizza parties to couples who have postponed their weddings

Domino’s is supporting couples who have had to postpone their weddings due to COVID-19 by commemorating their original date with a pizza party for two. It invites those affected by COVID-19 delays to say “I dough”, instead of “I do”.

The competition comes off the back of Domino’s giving away an 18-carat yellow and white gold, diamond and ruby pizza engagement ring in February.

Nick Knight said it was an emotional time for couples

Couples can enter the competition for free pizza by describing their wedding in 250 words and why they deserve a pizza to cheer them up on their original date.

Of the entrants only 100 Australian couples will be chosen. All entrants’ submitted content can be used in future Domino’s marketing activity.

Domino’s Australia and New Zealand CEO, Nick Knight, said that while pizza cannot solve the world’s problems, it can brighten up a bad day.

“Months of saving and planning goes into organising a wedding – but it’s all worth it when you finally get to marry the person you love and celebrate with your closest family and friends,” Knight said.

“Thousands of Aussie couples were within weeks of their special day when the pandemic hit, forcing them to change their plans almost overnight, with some having to postpone their wedding for more than 12 months.

“Now, they will likely spend what would have been their wedding day at home, physically distanced from the ones they love.”

Knight wants to “give those who have had to make the emotional decision to postpone their wedding something to smile about and remember during this difficult time.”

It is not the first time a fast-food restaurant has been involved with the institution of marriage. Last year, KFC opened a competition for couples to win one of six wedding packages, which included catering of Kentucky Fried Chicken, a KFC-themed marriage celebrant, a branded photo booth, custom buckets and musical entertainment.

Entries for the Domino’s competition close on 28 May, 2020.


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