WW appoints Adhesive as public relations agency of record
WW – the company formerly known as Weight Watchers – has appointed Adhesive as public relations agency of record for Australia and New Zealand, following a competitive pitch process.
WW relaunched to the market under its new brand in 2018. Adhesive has been tasked with educating new and exisiting consumers on how the brand has evolved to encompass weight loss and wellness, with the program now covering food, movement and mindset. The agency’s remit includes earned communications strategy, media relations and influencer partnerships.
WW relaunched in Australia in 2018
