Telstra’s Olympics ad wins Mumbrella’s Ad of the Month

A rendition of a classic Australian pop song has won Mumbrella’s Ad of the Month for July.

Men At Work’s unofficial national anthem Down Under was recreated with the band’s singer Colin Hay for Telstra’s Olympics push. The ad was created by DDB Sydney.


The TV ad of the month is voted on by Mumbrella readers.

At the time of release, Mark Buckman, Telstra’s marketing chief said: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”

Chief Marketing Officer: Mark Buckman
Director Corporate Marketing: Inese Kingsmill
Brand Marketing Manager: Kieran O’Donnell
Production Company: Rogue Films (London) / Chief Entertainment (Australia)
Director: Tubby Brothers (London) / Stuart McFadyen
Creative Agency: DDB
ECD: Dylan Harrison
Creative Director: Rupert Hancock
Managing Partner: Brent Annells
Media Agency: OMD
TV Trading Manager: Simon Lee

Telstra was among a shortlist that included:
1. Air New Zealand – Kiwi Sceptics – Host
2. Athlete’s Foot – Find Your Fit – BMF
3. Telstra – Down Under – DDB
4. Qantas – You’re the reason we fly – Publicis Mojo
5. Bulleit Bourbon – Leo Burnett Sydney
6. Coles – Big Red
7. Chrysler – Timeless – CumminsRoss

With support by:

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