Domino’s prepares for State of Origin by reuniting footy rivals in Half ‘n’ Half campaign

Ahead of State of Origin returning for 2020, Domino’s is reuniting footy legends Paul Gallen and Nate Myles in a new campaign for its Half ‘n’ Half pizza offering.

The duo, who had an infamous altercation at State of Origin seven years ago, were reunited by Elevencom for the campaign, with Domino’s CMO of ANZ, Allan Collins saying the match proved the power of pizza.

“We believe nothing brings people together like Domino’s and getting these two famous rivals together is the latest proof of that,” said Collins.

The campaign champions the fact consumers can now split any large pizza for free, bringing rivals together at last, just in time for dinner. Jono McCauley, creative strategy director of Elevencom, said the campaign was also used to launch Dominio’s new tagline – Bring It In.

“The Bring It In campaign is all about demonstrating that pizza is the most sharable food on the planet and no-one delivers that experience better than Domino’s – especially at Origin time,” McCauley said.

The campaign of two commercials will run nationally across TV and digital channels. The State of Origin matchup follows several other unlikely duos, including Prince Harry and the Queen.

Domino’s: Allan Collins, Chief Marketing Officer, ANZ
Teneille Rudd, Brand Manager, AU
Natasha Guiulfo, Assistant Brand Manager, AU
Peter Walmsley, Senior Production Manager

Brand Strategy: Mark Sareff, Prophecy Consulting
Elevencom: Tim Arrowsmith, Senior Writer
Ryan Fallowfield, Creative Director
Jono McCauley, Creative Strategy Director
Daniel Crocetti, Senior Art Director
John McLachlan, Operations Director

Production: Taxi Film Production
Jonathan Nyquist, Director
Mark Bishop, Senior Producer

Post Production: Alt VFX

Celeste Fairlie, VFX Producer

Sound: Sounds Like Butter

Stevie-leigh Batiste, Sound Designer

Media: Wavemaker

Jane Sullivan, Managing Director


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