Domino’s stages Hawaiian-themed flash mob

To promote a new recipe for its Hawaiian pizza, Domino’s has organised a flash mob involving 150 people at a Westfield shopping centre in Brisbane, who dance around a hula girl wearing a grass skirt.

According to a Domino’s press release, the stunt is a “truly unique” way to draw attention to the campaign.

The video is hosted on Domino’s Facebook page, where visitors can win a trip to Hawaii.

Other marketing flash mobs so far this year include BMW’s Grease Lightning effort.



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