Don Smallgoods speaks telepathically with customers to solve deli dilemmas

A new campaign for Don Smallgoods from DDB Melbourne is giving the brand a chance to speak directly to customers, with the campaign giving the Don character a voice who appears in the minds of shoppers as he aims to ensure they make the right decision.

Don KRC sales and marketing director Paul Mealor said: “The Don brand has always been about authentic flavours – and this hasn’t changed. One aim of this campaign is to remind Australians that our products come in pre-packs and are found in the chilled dairy case. The pre-packs are designed for today’s consumer; they save time without compromising on the authentic flavour.”