Golden Circle focuses on families in new campaign introducing new product range

Golden Circle is introducing its newest product range ’50 per cent less sugar’ in a campaign that tracks a consumer through her life, from early childhood in the 70s through to motherhood in the present day.

The campaign, created by independent creative agency Mr Mumbles and strategic consultancy Mext, is based on the creative insight that that many mothers, who are now buying juice drinks for their family, grew up with the brand Golden Circle.

Laurie Ingram, creative partner of Mr Mumbles, said: “‘Sunshine Grown’ is all about rediscovering Golden Circle and this simple emotive spot aims to rekindle emotional cues for viewers who have grown up and evolved with the brand.”