Don’t bin your brand’s social media presence over the holidays

Just because your business is about to take some well-earned down time, doesn’t mean your social accounts have to, explains Peter Harris, CEO at franchise marketing platform Digital Stack.

With the entire nation about the hit the beach and start idly scrolling through Facebook or Instagram, there’s a huge incentive to keep your audience as engaged as possible.

It happens every year. Small businesses approach the end of the calendar year like it’s the end of the world, as if the return to work isn’t just a couple of weeks away.

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