The 5 social trends that will be big business for marketers in 2018
From following Instagram hashtags to messenger marketing, We Are Social’s Suzie Shaw predicts 2018’s social media big hitters.
In recent years, innovation in social has largely been fuelled by the tinkering of platform technicians rather than a drive to meet consumer needs. This has given rise to more innovation than the average marketer can comprehend, let alone meaningfully deploy.
So the challenge is identifying the opportunities among the distractions. With this in mind, here are We Are Social’s top picks for innovation in social that brands should actually find useful in 2018.
Social search
Search is historically the domain of Google, which continues to hone the search experience, making it ever more local, personalised and contextually relevant.
