‘Don’t forget the Y’, urges Yalumba in new ad from KWP
Adelaide ad agency KWP has created a new campaign for wine brand Yalumba.
The ad focuses on Yalumba’s cheaper wine portfolio Y Series with the tagline ‘dont forget the Y.’
KWP managing director says Sylvia Mason said: “We have developed a totally integrated campaign that takes us from a four week burst of television and cinema advertisements, to in-store media and digital executions along the Eastern seaboard, followed by the addition of fresh point-of-purchase media in a second burst in February.”
The campaign will include point-of-sale executions and further TVCs to be rolled out in stages.
