DoorDash launches first major campaign with The Monkeys
DoorDash has launched its first major campaign with The Monkeys, part of Accenture Song, unveiling a new brand platform, ‘Smash It’.
The agency was appointed to DoorDash’s creative roster in July last year.
As one of the largest on demand delivery platforms in the United States, DoorDash is growing quickly in Australia, and the new campaign aims to further its brand awareness and loyalty.
The brand platform features a new visual identity, while the campaign highlights the issues everyday Aussies encounter – and the profound moment when the things they need most arrive at their door from a ‘Dasher’.
“The brief was to champion the everyday, to highlight those ordinary moments when you need something the most and it’s not within reach,” said DoorDash’s head of marketing, Natasha Aaron.
“That amongst the chaos of daily life, there’s a sense of relief that you can get what you want and need at a moment’s notice all within one platform.”
Ant Keogh, chief creative at The Monkeys, concluded: “We worked really hard to create a campaign full of memorability, to help DoorDash be top of mind for consumers when they reach for their phones.”
Directed by Trevor Clarence from Sweetshop, the integrated campaign is rolling out across TV, BVOD, OOH, online, radio and social.
Credits:
Client: DoorDash
Head of marketing: Natasha Aaron
Senior marketing partnerships manager: Madison Westall
Marketing manager: Sarah Hamilton
Creative agency: The Monkeys, part of Accenture Song
Chief executive officer: Paul McMillan
Chief creative officer: Ant Keogh
Chief strategy officer: Michael Derepas
Strategy director: Dave Collins
Creative director: Hugh Gurney
Senior creatives: Jake Rusznyak & Dennis Koutoulogenis
National head of production: Romanca Mundrea
Senior producer: Simone O’Connor & Katie Bassett
Senior craft designer: Raph Tamkalis
General manager: Sophie Gosper
Group account director: Alex Ashby
Account director: Ella Goldberg
Media agency: Wavemaker
Production company: The Sweetshop
Director: Trevor Clarence
Producer: Helen Morahan
Co-managing director: Grey Fyson
Co-managing director: Edward Pontifex
DOP: Alex Serafini
Editor: Drew Thompson
Colourist: Billy Wychgel
Post production: ARC EDIT
Producer: Jess Ryan
Casting: Danny Long Casting
Music & sound: Rumble Studios
Music composer: Jeremy Richmond
Sound designer: Tone Aston
Executive producer: Michael Gie
Photography production company: The Kitchen
Photographer: Bonnie Coumbe
Senior producer: Federica Genovesi
Producer: Lea Itterman
Retouching: Cream Studios
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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