Doritos brings back Crash the Super Bowl competition

Doritos is bringing back its Crash the Super Bowl competition and is targeting Australian and New Zealand talent as part of its global campaign.

Last year Australian contender the Finger Cleaner ad made it through to the final stage of the competition clocking up four million views on YouTube, which will see the final two shortlisted ads broadcast during the 2015 Super Bowl, with the winner scooping a US$1m prize and a year working at Universal Studios in the US.

PepsiCo ANZ Marketing Director Jenni Dill said in a statement: “After the success of the Crash the Super Bowl competition in Australia and New Zealand last year, we’re very excited that fans now have another chance to enter their own homemade ad.

“This is a huge opportunity for filmmakers to break into the entertainment business in the US and beyond, with the chance to win a dream job with Universal Studios. Given the quality of emerging talent in our local industry, we know we’ll be well represented by any Aussie or Kiwi entrants who make it through to the finals.”

To enter submit a 30 second ad to between September 13 and November 9, 2014. Individuals from ad agencies are able to enter, but companies are not eligible.


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