Doubleclick exec says ‘people feel overwhelmed by data’, calls for more education

November 18, 2016 4:15

The head of global marketing for ad-serving giant Doubleclick has denied there is a crisis in confidence amongst media buyers and advertisers when it comes to digital marketing platforms, but admitted that people are being “overwhelmed”.

Antiga says more needs to be done to help marketers navigate data

Alessandro Antiga, global marketing lead at Doubleclick, said brands needed to be guided through the rapid changes taking place in the digital world.

Asked if there was a crisis in confidence in the numbers digital platforms were sharing with clients, he said the sheer amount of data they were being presented with was the problem.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics