DoubleVerify and Pinterest unveil partnership for ‘brand safety and suitability measurement’

DoubleVerify and Pinterest now have “an expanded partnership … to offer brand safety and suitability measurement.”

The announcement:

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment.

Mark Zagorski, CEO at DoubleVerify commented “We’re thrilled to bring DV’s brand safety and suitability measurement to Pinterest, ensuring campaigns meet top media quality standards while maximising advertiser performance. DV’s advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content – maximising transparency, effectiveness, and confidence in their digital investments.”

Bill Watkins, chief revenue officer at Pinterest said “Pinterest is committed to using our platform to create a more positive experience online, and we strive to be brand safe by default with leading content policies. Through our expanded partnership with DoubleVerify, we are confident that advertisers will have the necessary tools to reach relevant, engaged audiences and help ensure that adjacent content aligns with brand values”

With this release, Pinterest advertisers will gain:

  • Brand Reputation Insights: DV’s brand safety and suitability measurement shows whether digital advertising is aligned with non-objectionable and suitable content, helping to safeguard reputation and preserve brand equity across Pinterest in-feed placements.
  • Comprehensive Coverage: DV offers holistic media quality measurement across display and video ad placements on Pinterest.
  • Trusted Measurement: Brands can rest assured that the industry’s leading, independent, third-party verification provider authenticates their Pinterest campaigns.

DV Universal Content IntelligenceTM, the company’s industry-leading classification engine, powers its brand safety and suitability solution. Utilising advanced artificial intelligence (AI) technology, DV analyses all key content types — including video, image, audio, speech, text, and link elements — to provide advertisers with accurate classifications and ensure comprehensive coverage and protection at scale.

In April 2020, DV announced the launch of viewability and invalid traffic measurement on Pinterest. With this release, advertisers can leverage DV’s brand safety and suitability measurement globally across all supported languages.

Brands can access their measurement data and insights through DV PinnacleⓇ, the company’s unified service and analytics reporting platform, to monitor and optimise the performance of their Pinterest ads campaigns.

Source: Einsteinz Communications


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