Pinterest shares new AI innovations for its platform

Pinterest is utilising AI in several innovative ways.

The announcement:

Ahead of Cannes Lions, Pinterest is excited to share new details about how we are leveraging AI to produce creative, improve campaign performance and measure brand safety for advertisers.

Here’s a look into what’s ahead:

  • Pinterest Ad Labs: Pinterest Ad Labs is a new innovation program for select brands to test prototypes of new creative and ad tools. These include generative AI features powered by personalized insights to interactive shopping capabilities through collages.

  • Collages for Advertisers: We are now testing one of Pinterest’s most engaging new formats, collages, with advertisers to make the content more shoppable and discoverable through promotion. Furniture and home goods company Wayfair created collages with decor and furnishing, and the format proved to be a winning tactic, driving 28% more efficient cost per click (CPC) and 5.4x higher engagement compared to Retail Vertical benchmarks.

  • Personalised background generation: Powered by a Pinterest generative AI foundation model that leverages the full power of our visual search and taste graph, this experiment will generate personalized lifestyle backgrounds to enrich Product Pins and deepen engagement. Using signals reflecting Pinterest users’ taste, the feature generates backgrounds personalized to users’ aesthetics, such as “Japandi,” “Organic Modern” or “Minimalism.”

  • Pinterest Performance+: This feature brings together our latest AI and automation features to help increase performance, while making it easier and quicker for marketers to create campaigns. Early results show the suite of Performance+ tools decreases campaign creation time significantly with 50% less inputs required.

  • Brand Safety: Not only do we strive to be brand safe by default through leading content policies, but we also work with industry leading organizations to validate that our platform is brand safe. Ahead of Cannes, we worked with Integral Ad Science (IAS) and DoubleVerify (DV) to expand our brand safety efforts with new certifications across brand safety and brand suitability measurement.

Source: Pinterest


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