DR MUMBO: TV channel’s ad break howler; meet “Heidi” in person; Why are News Ltd ads on a pirate site?
Next time somebody tries to tell you that British media is superior to Australia’s remind them of this cock-up from Britain’s biggest commercial TV channel.
ITV was airing one of the very few high level soccer games it had the rights to – a vital FA cup game, made all the more important because it was a derby game between Merseyside teams Liverpool and Everton. The game, up to then a dullish nil-nil draw, went to extra time. And the network went to an automated ad break two minutes before the end of the game, during which time Everton scored the winner.
Station boss Michael Grade, who was watching at home, has promised that heads will roll. Imgaine what Kerry Packer would have done.
Remember Heidi, the fake jacket girl? You can meet her if you like. Witchery is holding a do next Wednesday the February 18 at Will & Toby’s on Oxford Street in Sydney. They’re advertising the event on Witchery’s home page.
No doubt she’d particularly like to hear from any marketing commentators who can give her advice on the running of social media campaigns.
Sadly there seems to be no word on the dress code.
Dr Mumbo was delighted to hear on Friday that Australia’s ad networks are getting together to agree a code of conduct to ensure that client ads never run in inappropriate places. He’d love to know whether whoever looks after ads for news.com.au is a member of Interactive Ad Networks of Australia group.
If so, perhaps they could explain what a news.com.au ad was doing on the Mini Nova peer-to-peer site last week (far right hand of the screen grab). After all, It doesn’t seem to an excellent idea to be paying movie pirates when your client owns 20th Century Fox.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I have been reading all the commentary on Witchery and one thing continues to stand out. Naked have created an enormous amount of buzz around a brand that has no profile, minimal awareness and extremely limited budget. Sadly, much of the buzz has been for extremely negative reasons and dubious ethics BUT will the owners of Witchery care as long as the product sells? From what I’ve read, no. And with the story of ‘meet Heidi’ Naked are in danger of creating an award winning integrated campaign for clients with limited budgets! We do live in strange times
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Tim RE: witchery I noticed a full page back cover ad on the Australian Magazine today, it was from a distance but looked the same as the website.
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Hi Simon,
You’re correct – same invite and details.
Cheers,
Tim – Mumbrella