Infidelity is back as Ashley Madison restarts PR activities
Dating website Ashley Madison has re-appointed Kiddle Milk as the controversial site resumes its PR activities, Mumbrella can reveal.
“Milk are thrilled to have Ashley Madison re-engage our services to share their global news, statistics, stories and insights behind what drives infidelity,” Shereen Kiddle, founder and director of Kiddle Milk, told Mumbrella.
The appointment follows Ashley Madison’s 2015 hacking scandal, publicly outing millions of email addresses used on the adultery website, which saw the service suspend PR activities.
Kiddle Milk worked with the dating website in 2015 until Ashley Madison ceased all global PR activity during the scandal. With the service restarting PR activities, Kiddle Milk has been re-appointed as its Australian representative.
“With Australia being second only to Canada in the infidelity stakes, we represent a significant proportion of the population in our membership,” Kiddle continued.
Ashley Madison’s website claims to have over 52.825m members who’ve joined since the site was founded in 2002 with Australia being the second highest per capita user of the website.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Nice to see the agency trying to make it sound like a fascinating, data driven client instead of one that operates on a model of cashing in on pain.
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What Spiiin said…
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If you work on this account you need to take a good look in the mirror.
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In terms of PR gigs, Ashley Madison ranks up there with big tobacco, so bravo to the team at Kiddle Milk.
Just a word of advice though, for future new business pitches or CV additions, I probably wouldn’t put this at the top of the list. I’m guessing that for every 1 person that’s impressed, there’s 50 that aren’t.
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And selling cans of sugary liquid to children is a noble cause??
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It never was about “adultery”. That’s just the hook/marketing gloss.
The male:female ratio on Ashley Madison is about 1,000:1. The majority of female accounts are either bots/staff, or “professional” women.
And by professional, I mean pros.
There are any amount of websites exposing this. But all that said, it’s still a legitimate business to connect lonely males with paid opportunities to assuage their loneliness.
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