Dreamworld launches ‘Imagination’ ad in first brand work since Thunder Rapids disaster

Leisure brand Dreamworld has launched its first major brand push since four visitors were killed in a horrific accident on the park’s Thunder Rapids’ ride last October.

The new ad, which has begun running in cinemas and online, features Guy Sebastian singing a version of the song from Willy Wonka  ‘Pure Imagination’ as visitors enjoy the theme park rides.

The campaign was created by Grey Sydney.

Dreamworld’s new campaign follows on from the park losing $16.6m in revenue in the first half of the financial year, following the October tragedy.


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