The Royals promotes Michaela Futcher to head of strategy

The Royals’ strategy director Michaela Futcher has been promoted to the new role as head of strategy.

Futcher joined the Royals as strategy director almost two years ago from Droga 5 and will take over The Royals founder Dave King’s strategy duties.

King remains innovation partner and is currently focusing on a new part of The Royals business.

Across the span of her career, Futcher has worked in strategy and art roles across Young & Rubicam Group, George Pattison Y&R, Clemenger BBDO, J Walter Thompson and DDB Sydney.

In her new role Futcher will manage six strategists across planning, brand, communications, digital and social.

Dan Beaumont, managing partner at The Royals said Futcher was a “natural thought leader.”

“It makes perfect sense to promote someone as intelligent, insightful and experienced as Michaela,” Beaumont said.

“She’s a natural thought leader and when combined with the other big brains in our strategy team, they will relish in the challenges and opportunities that our clients throw at us.”

Commenting on her appointment Futcher said she was thrilled to move into the new role as “such a formative time for The Royals.”

“Our emphasis has always been on creating work that doesn’t just contribute to communications landfill but has an impact on people and culture,” Futcher said.

“Ensuring all of our outputs now match this ambition is essential and exciting.”

Futcher’s promotion follows other appointments at the agency including Andy Jones as creative director and Matt Davies as planning director.

The Royals’ clients include Deakin University, Campari, Ipoh, Mercedes Benz Vans, NAB and Jetstar.


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