Dressed for comfort

Upfronts season wends on, and tonight’s edition from Amazon is less daunting than some.

Earlier in the month, half the industry went into meltdown about how to interpret Foxtel’s sports-focused shindig: “GAME DAY LOOK: Corporate Courtside. Dress to move, compete and WIN!”

Foxtel Media boss Mark Frain personified courtside casual

In practice, Foxtel’s guests mainly interpreted that on the night as sneakers, albeit with the usual RM Williams diehards still allowed into the building. In other words, another day in adland.

And luckily the dress code for Australia’s first Amazon Upfronts tonight is less tricky to interpret: “Feel free to dress in comfortable, smart casual attire.”

That’s an instruction Dr Mumbo is delighted to lean into.