DrinkWise locks in three year partnership with the AFL

Not-for-profit organisation DrinkWise Australia has locked in a three year partnership with the Australian Football League, which will see the Score Review System, a process which gathers evidence from field officials to review a score, now displayed on stadium’s big screen at matches.

As part of the new offering by DrinkWise, supporters will now see score reviews through the big screen, an addition to the current score review PA announcements which occur at AFL games.

The partnership is part of the AFL’s ongoing support of responsible alcohol consumption.

DrinkWise Australia and the AFL’s Score Review System activation will launch across venues in the next few months, with the technology in place for round seven matches at the MCG, Etihad Stadium, Adelaide Oval and Domain stadium.

John Scott, DrinkWise CEO, welcomed the partnership.

“We’re excited to join with the AFL to remind those at the ground or watching the telecast to enjoy all the great AFL moments on offer,” he said.

“No one wants to miss game-changing moments as a result of drinking too much, so we encourage fans who are consuming alcohol to do so in moderation.”

AFL general manager of football operations, Simon Lethlean, said the partnership aimed to promote positive change to Australia’s alcohol consumption behaviours.

“The AFL is pleased to partner with DrinkWise Australia to promote the ‘You won’t miss a moment if you DrinkWise’ message to football fans,” Lethlean said.

“The Score Review System has become an accepted part of our game and we feel this improvement to the way the result is communicated will benefit both fans in attendance at the ground, streaming online or watching on television.”

Diageo Australia’s Kylie McPherson and Foundation for Alcohol Research and Education’s Michael Thorn will be tackling the question of alcohol advertising in sport at the Mumbrella Sports Marketing Summit which is being held at the Sydney Cricket Ground on June 21.  For more details and the program click the banner below.


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