Drivers urged to ‘think twice’ over long weekend in Ogilvy push for Transport for NSW

Motorists are being urged to “think twice” in a new TV advert from Ogilvy and Mather Sydney ahead of the long weekend when driving offences will incur double demerits.

The integrated campaign for Transport for NSW will also include radio commercials and digital banner ads, with the radio and TV executions translated into Arabic, Cantonese, Vietnamese and Mandarin for broadcast on non-English media stations.

The 30-second TV ad dramatises the “think twice” message by showing a driver being stopped and questioned by two identical policemen

“This campaign is all about reminding people about what will happen if they do the wrong thing on the road,”  said Ogilvy & Mather Sydney general manager Nathan Quailey, adding the creative is intended to emphasis the core message of ‘double the consequences’.

“It gives NSW drivers a strong and immediate reason to think twice about dangerous driving like speeding and not wearing a seatbelt.”



Creative: Ogilvy & Mather Sydney

Agency Producer – Gabe Hammond

Creative Director – Russell Smyth

Senior Creative Team – Bettina Clark & Carolyn Diamond

Group Account Director – Sarah Goaley

Account Manager – Kate Piatek

Production Company: 120 productions

Director – Peter Bloomfield

Supervising Producer – Josh Jenkins

Post production: Method

Media: Universal McCann


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