Drivers urged to ‘think twice’ over long weekend in Ogilvy push for Transport for NSW
Motorists are being urged to “think twice” in a new TV advert from Ogilvy and Mather Sydney ahead of the long weekend when driving offences will incur double demerits.
The integrated campaign for Transport for NSW will also include radio commercials and digital banner ads, with the radio and TV executions translated into Arabic, Cantonese, Vietnamese and Mandarin for broadcast on non-English media stations.
https://www.youtube.com/watch?v=spgwagmrCN0
The 30-second TV ad dramatises the “think twice” message by showing a driver being stopped and questioned by two identical policemen
“This campaign is all about reminding people about what will happen if they do the wrong thing on the road,” said Ogilvy & Mather Sydney general manager Nathan Quailey, adding the creative is intended to emphasis the core message of ‘double the consequences’.
“It gives NSW drivers a strong and immediate reason to think twice about dangerous driving like speeding and not wearing a seatbelt.”
Credits:
Creative: Ogilvy & Mather Sydney
Agency Producer – Gabe Hammond
Creative Director – Russell Smyth
Senior Creative Team – Bettina Clark & Carolyn Diamond
Group Account Director – Sarah Goaley
Account Manager – Kate Piatek
Production Company: 120 productions
Director – Peter Bloomfield
Supervising Producer – Josh Jenkins
Post production: Method
Media: Universal McCann
