Droga 5 adds Crown and Cascade after VB relaunch

Droga 5 has been rewarded for its work on the relaunch of VB with a bigger slice of Carlton and United Breweries’ business.  

The agency will now also handle Crown and Cascade.

David Nobay, Droga 5’s creative chairman said: “Crown and Cascade are precious jewels in the CUB fold, so we’re incredibly honoured they’ve chosen to entrust us with both.”

Last month, the agency unveiled The Regulars, the relaunch of CUB’s key beer brand VB, timed to coincide with The Ashes. The ad was generally well received.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.