Droga5 Aotearoa CEO named ahead of The Monkeys rebrand
Storm Day has been appointed as the New Zealand lead of Accenture Song and CEO of The Monkeys Aotearoa, soon to become Droga5.
Day joined as head of The Monkeys Aotearoa in early 2022, and has worked on global award-winning brands such as Tourism New Zealand, ASB, New Zealand Story, Fonterra, Mazda, and Asahi.
This comes during a period of transition for Accenture Song, as it prepares to fold The Monkeys in under the Droga5 umbrella from December 1.
The Monkeys Aotearoa was started in New Zealand by Damon Stapleton and Justin Mowday in 2021. With Mowday now at the helm of Accenture New Zealand, Day has taken over the reins of Accenture Song and The Monkeys Aotearoa.
Mark Green, co-founder and CEO of The Monkeys, and Accenture Song – Australia and New Zealand lead has moved to New York to take on the global CEO role with Droga5, succeeding Sarah Thompson, while Droga5 founder David Droga will continue on as the global CEO of Accenture Song.
Bronwyn van der Merwe and Matt Michael replaced Green across Accenture Song and Droga5, respectively.
Mowday, managing director of Accenture New Zealand said: “Storm has been instrumental in expanding the team at The Monkeys Aotearoa and making Accenture Song’s global expertise relevant to the New Zealand market.
“She is a formidable leader with unbeatable local knowledge and experience and is the best person to help steer us into the future as we continue to champion purpose-led growth for our clients in New Zealand.”
Day said: “I am extremely excited to be leading this very talented team and working with our clients to join up purpose and customer experience.
“We help Kiwi organisations put a meaningful purpose at the heart of their culture, operations and experiences to drive growth.
“Combined with the Droga5 name and our incredible creative leader, Damon Stapleton, we will continue to build and sustain Aotearoa’s most influential brands.”
Accenture Song is also making movements on the media side, having raided Initiative earlier this year, nabbing its leadership team of Melissa Fein, Chris Colter, and Sam Geer to head up a new media division.
“Media is a growth area globally for Accenture Song and we are seeing momentum in our end-to-end media offerings in all regions,” Green said at the time. “These appointments serve to extend our footprint into this market that will improve our ability to service the region.”
On a recent episode of the Mumbrellacast, Michael – who is the current managing director of The Monkeys – said the entire team is committed to growth.
“I’d say the gauntlet has been thrown down to try to do bigger and better and more than what we’ve ever done,” he said.
“It’s a super exciting thing to take on such a prestigious name, but it’s also an opportunity to drive further and lift it to another level. And that’s really what I’m going to be focusing on is how do I keep taking it further and doing great things?”
Listen to the full episode with Michael here.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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