Droga5’s Steve Coll joins ADMA board to plug creative gap and drive copywriting program

From left: Quantium’s Tony Davis; ADMA CEO Jodie Sangster; Westpac’s Karen Ganschow; EBay Australia and New Zealand’s Steve Brennen and Droga5’s Steve Coll.

The Association for Data Driven Marketing and Advertising (ADMA) has named eBay marketer Steve Brennen as its chairman and drafted in Droga5 creative head Steve Coll in a move to address a lack of creative skills on the board.

Brennen replaces Westpac’s general manager CRM and digital Karen Ganschow who will remain a director.

ADMA chief executive Jodie Sangster said Coll, who oversaw the creative revitalisation of Havas Worldwide Australia and has won numerous awards, will address a shortage of creative representation on the board and help drive a program to improve the quality of copywriters in Australia.