Droga’s taste for Amstel
Dr Mumbo was delighted to note that Droga5’s US HQ has won Heineken USA’s beer brand Amstel Light.
While some might see it as a potential conflict with being on CUB’s roster for VB in Australia, apparently that’s not the case.
AdAge reports: “Droga5 Australia, which operates independently from Droga5 U.S., handles a beer brand in Australia called Victoria Bitter, also known as VB.”
CUB will no doubt be completely relaxed that Heineken operates in Australia as a joint venture with rival brewer Lion Nathan. And ecstatic to hear Dave Droga telling the world: “Amstel Light has been my beer of choice for years”
SAB Miller took over CUB’s owner Foster’s earlier this year (following so far?). And Dr Mumbo’s correspondent asks: “While SABMiller have yet to more deeply review all aspects of the Foster’s business, they have signalled their intention to take some of the key brands overseas – so will they take kindly or not to Droga5’s USA appointment, and is the Australian agency truly independent?”
An interesting question indeed.
