DTDigital launches campaign for Myer
DTDigital has launched a digital campaign for Myer to showcase its new Spring / Summer collection.
Behind-the-scenes footage of fashion shoots and catwalk shows have been used on the website to help promote the collection. Content will be updated on the site weekly.
http://youtu.be/S9c0HAzl-JI
The campaign includes a revamp of the Myer iPhone app which was developed by the STW agency earlier this year. The online store has also been optimised for viewing on iPads.
