DTDigital – ‘probably Australia’s largest digital agency office’ – makes two hires

DTDigital in Melbourne has announced two hires that takes the company’s headcount up to 110. “This probably makes us the biggest digital agency office in Australia”, boss Brian Vella reckoned.

Andrea Byrne and Clare Smith have joined as group account directors, with Smith working on Honda, Officeworks and NAB, and Byrne on Myer.

DTDigital has grown from 90 staff at the beginning of the year, Vella noted.

“The advantage we have is that we are not a side part of an advertising agency,” he said. “We have as many developers and creatives in the business, and we have credibility to operate in both the paid and owned media spaces.”

The announcement:

Melbourne, October 27, 2011:  STW Group agency DTDigital, has appointed Andrea Byrne and Clare Smith as Group Account Directors, as the business expands to meet growing client demand.

Byrne and Smith will each lead an established team  of client service professionals and will be responsible for the health and growth of some of DTDigital’s most significant accounts. In her new role, Smith will work across Honda, Officeworks and NAB accounts and brings several years of online marketing experience from a number of industries and countries.

Having implemented more than 100 digital campaigns in her career, Smith was most recently a GAD at SapientNitro, where she worked on some of the agency’s largest clients, and prior to that, as a GAD at Admark Communications for six years.

DTDigital’s Managing Director, Brian Vella commented on the appointment: “Our business and client needs are currently expanding, with demand across all digital touch points fuelling the growth. With this comes more client interaction, and we’re pleased to add these two senior marketers to our team.

“Clare has great depth of knowledge and diversity of expertise. She brings with her genuine marcomms experience, including but broader than digital. She has great leadership credentials and is well respected by her clients.”

Award-winning Byrne will be responsible for DTDigital’s Myer account, replacing Alisia Faraguna, who has taken on a new role within the company. Most recently Byrne was GAD across key clients at TBWA/Tequila, and has also worked as a digital consultant at The White Agency and GSK Pharmaceuticals.

“Andrea brings a unique history of strategic digital consulting and five years experience at GAD level in both Sydney and Melbourne markets. She’ll  hit the ground running and will offer great leadership both internally and externally,” Vella continued.

“These appointments add great strength to our existing client service leadership group, adding 25 years experience to our already-substantial skills and knowledge base – a significant contribution to our vision as digital leaders,” he said.

DTDigital now has 110 staff, and is part of STW Group, Australia’s leading marketing content and communications group.

Source: STW Group


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