Dual role for Rai Campbell at Jaywing and Frank Digital

Following the integration of both agencies earlier this month, performance marketing agency Jaywing and user-experience agency Frank Digital have appointed Rai Campbell to the newly created role of commercial director, across both agencies.

Campbell comes to the role with more than 14 years of client and agency experience, most recently having spent over five years as head of strategy at Yoghurt Digital. He has also held senior roles at E-Web Marketing and Fat Prophets.

His appointment comes after Jaywing and Frank Digital announced a unified leadership structure earlier this month, following the integration of both businesses which continue to operate under their respective brands. Both are now led by CEO Tom Geekie and head of digital strategy, Ed Raine.

Commenting on Campbell’s appointment, Tom Geekie said: “I’ve known Rai for more than 10 years and I’m delighted he’s joined Jaywing and Frank Digital. With a strong understanding of how the market is evolving, combined with his cross channel experience, means he’s perfectly positioned to bring data and creative to the forefront of our commercial offering.”

Campbell added: “Jaywing and Frank Digital are standout agencies, packed full of talent who understand how to deliver real return on investment for clients. I’m looking forward to working with Tom, Ed and the team and getting into the market to tell their story as a fully aligned and integrated business.”


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