Dulux Group reappoints OMD as its media agency after competitive pitch
OMD has announced its re-appointment as the master media agency for Dulux Group, which includes brands Dulux Paints, British Paints, Woodcare, Cabot’s, Selleys, Yates and B&D Doors.
Mumbrella revealed the media account was being pitched in October, and now the Omnicon agency reappointed after a competitive pitch process.
As a result, OMD will continue with its current remit of media strategy, planning and buying across all channels for Dulux Group.
OMD Australia CEO Aimee Buchanan said the agency is delighted to continue to partner with Dulux Group.
“DuluxGroup and their iconic brands have been a part of the OMD family for over thirty years. 2020 saw a home improvement boom unlike never before and we are delighted to continue to partner with DuluxGroup at such a crucial time for their business,” she said.
OMD Melbourne group managing director Kenny Stuart added; “DuluxGroup is on a journey of digital transformation and we’ve ensured that we have a team in place that can help drive that agenda across their portfolio.
“We are thrilled to keep DuluxGroup and their trusted brands within the OMD family.”
The announcement follows OMD Sydney winning the account for Greencross last week.
Dulux Group’s creative account was recently won by DDB, but Thinkerbell will cover B&D Doors and Selleys after winning the B&D Group account in August.
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