Dulux: the power to protect in every can
The Sweet Shop director Melanie Bridge is behind the camera for a new TV ad for Dulux paint in New Zealand.
The agency behind the ad was Clemenger BBDO Wellington.
Bridge noted: “The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” said Melanie. “We wanted it to look like the couple had actually painted and stop-framed the animation on their house themselves.”
Credits:
Agency: Clemenger BBDO Wellington
Client: Dulux
Title: ‘Weather’
Executive Creative Director: Philip Andrew
Art Director: Brigid Alkema
Copywriter: Mitch Alison
Producer: Martin Gray
Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
DOP: Ian McCarroll
VFX Supervisor: Glen Atkin
Post Production: Digipost
Nice idea, nicely executed.
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I really love this.
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