Dumb Ways to Die launches second spin off game

Metro Trains is launching a second game based around its hugely awarded Dumb Ways to Die campaign next month.

In Dumb Ways to Die 2: The Games, players can take on characters featured in the original musical cartoon to compete at various sports.

The games, which carry the hashtag #dumbways2, can be downloaded from iTunes or Google Play. The first game was so popular it actually generated revenue for the Melbourne-based travel company through in-game ads.

In the first game, players were tasked to save the cartoon characters from a “dumb” death before they could progress to the next level.

The original Dumb Ways to Die video, which was uploaded to YouTube in November 2012, had been watched more than 90 million times at the time of writing. It was created by McCann Melbourne, and is the most-awarded campaign ever at Cannes Lions.

Robin Hicks


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.