Dumb Ways to Die to return in 2018 with third mobile game

One of the most awarded campaigns of all time, Dumb Ways to Die, is returning with a new iteration in 2018 with the launch of its third mobile phone game, Dumb Ways to Die 3: World Tour.

The game, available on Apple and Android focuses on the disaster prone ‘Beans’ characters with the aim of helping people care more about the Beans so they think harder about the consequences of their risk taking behaviours.

Dumb Ways to Die 3: World Tour turns players into caretakers for the Beans, helping them fix their broken houses, put out fires and take them to hospital when they are injured.

The game is set in different towns, which requires players to play a series of mini-games to keep the Beans safe during unsafe activities.

Leah Waymark, chief corporate relations officer for Metro Trains, said the game is a way of taking audiences deeper into the lives of the Beans while promoting an important message about safety.

“Dumb Ways to Die has always been about drawing people to an important message with humour to get them to think about the consequences one careless moment can bring. We hope that by being put in the role of a caretaker, players will come to really care about their cute little Beans, and this will change how they think about risky behaviour.”

The original Dumb Ways to Die campaign by McCann Melbourne launched in 2012 as a campaign aimed at curbing the number of train-related deaths in Victoria.

That same month, the Dumb Ways to Die video for Metro Trains went viral with 2.3m views on YouTube in just 48 hours. It has since clocked up 160m views, making it one of the most viral ads of all time.

In 2014, Dumb Ways to Die launched its second spin off game where players could take on characters featured in the original cartoon to compete at various sports.



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