Dumb Ways dominates Spikes as McCann wins network of the year
McCann wins network of the year at Spikes
The heavily awarded Dumb Ways to Die public service video dominated Spikes Asia tonight, becoming the most awarded campaign in the history of Asia’s top ad show.
The campaign, by McCann Melbourne, won top honours in seven categories: branded content and entertainment, film, film craft, integrated, promo & activation, radio and digital – a category it did not win in Cannes in June.
The viral video helped McCann Melbourne win agency of the year and McCann claim network of the year.
At what point in this orgy of reciprocal back-slapping, will anybody note that this cute and likeable campaign has not worked? Train deaths not down. Train accidents not down. The industry is in denial. People are still dying. Dumb Ways to judge advertising.
5 minutes.
That’s how much time those involved in this campaign have spent in the office in the last 6 months of award circuit junketry.
Go Team!