Dumb Ways JR launches Madcap’s Plane app, teaches safety to young kids

The popular Dumb Ways to Die campaign has been given yet another lease of life with Metro Trains Melbourne launching its third app aimed at teaching children about safety.

‘The Madcap’s Plane’ has been designed for children aged 3-7 years and features an animated character named Madcap who embarks on a flying adventure, navigating, landing and helping passengers safely to their destinations.

Madcaps Plane Art 2048x1536

Metro Trains Melbourne chief corporate relations and business development officer, and CEO of Dumb Ways to Die, Leah Waymark, said the new app has been designed to engaged younger kids in a conversation about safety in a fun way.

The app is the third for Dumb Ways JR after Loopy’s Train Set launched in March and Boffo’s Breakfast in May 2016.

Each of the new apps teaches kids about safety near trains and in the kitchen respectively.

Madcaps Plane is ad free, and kids can play the game without data or Wifi. The app is available in the Apple App Store and will be available on Google Play for Android on September 1.


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