Dumb Ways JR launches Madcap’s Plane app, teaches safety to young kids

The popular Dumb Ways to Die campaign has been given yet another lease of life with Metro Trains Melbourne launching its third app aimed at teaching children about safety.

‘The Madcap’s Plane’ has been designed for children aged 3-7 years and features an animated character named Madcap who embarks on a flying adventure, navigating, landing and helping passengers safely to their destinations.

Metro Trains Melbourne chief corporate relations and business development officer, and CEO of Dumb Ways to Die, Leah Waymark, said the new app has been designed to engaged younger kids in a conversation about safety in a fun way.