Dumb Ways to Die looks set to dominate Cyber Lions

June 19, 2013 9:51

McCann Melbourne looks set to continue its stellar run at this year’s Cannes picking up five nominations in the Cyber Lions for its Dumb Ways to Die campaign, which promoted train platform safety for Metro Trains Victoria.

The Melbourne creative agency dominated the shortlist picking up more twice as many nominations as any other Australian agency. Leo Burnett Sydney, Clemenger BBDO Sydney and Reactive Melbourne also performed well picking up two Cyber nominations each.

The winners of the Cyber Lions will be announced early tomorrow morning Australian time.

Australian entries shortlisted for Cyber Lions:

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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