Dumb Ways to Die looks set to dominate Cyber Lions

McCann Melbourne looks set to continue its stellar run at this year’s Cannes picking up five nominations in the Cyber Lions for its Dumb Ways to Die campaign, which promoted train platform safety for Metro Trains Victoria.

The Melbourne creative agency dominated the shortlist picking up more twice as many nominations as any other Australian agency. Leo Burnett Sydney, Clemenger BBDO Sydney and Reactive Melbourne also performed well picking up two Cyber nominations each.

The winners of the Cyber Lions will be announced early tomorrow morning Australian time.

Australian entries shortlisted for Cyber Lions:

  • McCann Melbourne Metro Trains, Dumb Ways to Die – 5 nominations
  • Leo Burnett Sydney Coca-Cola ‘Small World Machines’, – 2 nominations
  • Clemenger BBDO Sydney Skittles ‘Telekinize the Rainbow’ – 2 nominations
  • Reactive Melbourne Save Our Sons ‘The Most Powerful Arm Ever Invented’ – 2 nominations
  • M&C Saatchi/Mark Google Build With Chrome
  • Clemenger BBDO Melbourne ‘Beer Chase’, Carlton United Brewers,
  • Clemenger BBDO Sydney TEDx, ‘Mimeisthai’
  • GPY&R Melbourne Defence Force Recruiting, ‘Anytime. Anywhere’,
  • Leo Burnett Melbourne Seek ‘Volunteer to Promote Volunteering
  • Clemenger BBDO Sydney Skittles ‘Telekinize the Rainbow’
  • Reactive Melbourne Save Our Sons The Most Powerful Arm Ever Invented’
  • Havas Worldwide Durex,’Durexperiment Fundawear’

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