Dumb Ways to Die makes TED list of ’10 Ads Worth Spreading’

Metro Trains’ Dumb Ways to Die viral, created by McCann Melbourne, was named among a list of ’10 Ads Worth Spreading’ at the TED conference in the US yesterday.

The announcement:

27 February 2013: It became the most shared public service campaign in history, topped iTunes charts around the world and spawned a series of related covers and parodies. Now Dumb Ways to Die has become the first Australian ad to be selected among TED’s top 10 Ads Worth Spreading.

Ads Worth Spreading, now in its third year, is an initiative of TED, the world’s most influential global conference focused on ideas worth spreading.