Durex delivers cybersex to the masses

Durex Australia has launched a campaign for what it calls the ‘future of foreplay’ with the company to release what it call ‘fundawear’ or fun underwear.

The campaign, created by Havas Worldwide Australia, is designed around the idea of allowing ‘touch to be transferred on the internet’.

A Youtube video of Australian couple “Nick and Dani” using the underwear has already garnered 70,000 views in just two days.


The campaign from the leading condom manufacturer Durex is built around the idea of ‘connecting when you’re apart’ and allows couples to use a mobile app to activate sensors on the underwear which simulate human touch.

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