Dustin Martin walks alongside a tiger in Bonds ad
AFL champion and Bonds ambassador Dustin Martin stars alongside a tiger in the latest Bonds commercial.
Martin, who plays for the Richmond Tigers, strides alongside the tiger in a series of ads across social and out-of-home channels.
This is the third Bonds commercial Martin has featured in, joining the apparel brand last year with his dog ‘Killer’.
His second campaign for the brand featured Martin promoting the new Bonds Tech Trunk underwear as he played the protagonist of a video game.
Emily Small, head of marketing at Bonds, said in a statement: “Dustin was great. When we discussed the tiger idea, he was really excited. It’s a great way to showcase his athleticism and our Bonds Jungle inspired print undies, alongside one of the worlds most amazing animals, the images are power.”
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