PHD scores AFL media account
The AFL has awarded its $15m a year media account to PHD ahead of the code’s 2019 season launch.
Previously held by Dentsu-owned Vizeum, the account covers all AFL campaigns and media activity with PHD starting immediately.
Vizeum won the account in 2016 from Mediacom after a competitive pitch against Carat, PHD and Starcom.
This time around PHD were successful against Vizeum. The AFL’s head of audiences, products and innovation, David Stevenson said: “We congratulate PHD on winning a competitive tender process and look forward to working with them as they’ve illustrated an ability to help us deliver on our long-term ambitions, and their approach should prove a great fit for the AFL.”
Mark Jarrett, Managing Director, PHD Australia added: “We’re incredibly excited to be partnering with the AFL. This latest appointment is a testament to our Melbourne office’s continued success since launching just 7 years ago. We look forward to making a valued contribution to the continued growth of AFL.”
Good luck, they’ll need it.
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