Early end to first test sees slump in Channel Nine’s audience share on Sunday

December 14, 2015 10:02

The first test between Australia and the West Indies failed to capture the public’s imagination, pulling 601,000 metropolitan viewers on Friday and 615,000 viewers on Saturday.

The early end to the test after less than three days meant Nine had to cobble together a Sunday schedule with the channel grabbing just 15.9 per cent audience share, while Seven managed 18.8 per cent with The Force drawing the largest non-news audience of the night with 642,000 on Seven at 8pm.

Non-ratings summer programming saw no program draw over a million last night, with Sunday Night at 7pm being beaten by Nine’s 60 Minutes with 663,00 and 698,000 respectively.

According to the Oztam preliminary overnight ratings, US drama series Blindspot on Seven pulled 593,000 at 8.30pm compared with 373,000 for documentary A Penguin’s Life on Nine.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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